Purpose And The Importance Of A Trailer

To make a film is expensive where they would need to be produced and then release in cinema for a short period of time where if majorly successful it would be shown in the current box office. Therefore, the film industry or institution must be able to advertise the film to help increase the target audience awareness in order to convince people in the world to visit their local cinema to spend their money to view it. To increase the awareness of the film, the industry must be able to use different media platforms. This would mean showing previews on TV, adverts in cinema, posters, and advertisements on the internet or even on radios. Some platforms are more effective than others. An example would be, a TV advertisement would be able to use multimedia to show what the film is really about, whereas a poster would capture audience’s attention straight away but can only be limited to the mass audience. Another platform can be the use of social media. A film institution can make use of social media such as Twitter or Facebook to increase the awareness and make the film more of a trend on the Internet which can help increase the popularity as it would become the talking topic over the World Wide Web. More and more people are using these two platforms which can be a key element as the use of this can be cheaper than advertisement on media platforms like a TV. This approach can be more interactive as the teams on Twitter and Facebook can reply directly to their target audience and answer any feedback given.

Trailers are used to allow people to view a snippet of the film showing significant parts of the film and cliff-hangers in order to attract the target audience. The key aspect of a trailer is to show what actors are starring in the film, the plot of the film and to never give the unique selling point away. For example, in the trailer of Saw, the USP was Jigsaw. Jigsaw was a character that no one knew of and was dominant where he was not given away as a character in the trailer itself which helped keep the enigma and tension further. This is an aspect which I must be able to adapt to the trailer I am going to produce. A trailer itself would consist of scenes crucial in the film helping to achieve a common duration of 2-3 minutes or less which would be the final maximum length allowed.

The importance of a trailer is to make money increase awareness. The trailer is very important as it can determine whether a film is successful or not. Once the film becomes a box office hit, the profit for the film would increase. This would also allow the film to be nominated for awards and to be rewarded more by winning awards where more celebrities and people over the world would acknowledge the film and cast/producers more. A good acceptable trailer would need to create a sense of atmosphere to the target audience. This can be achieved by the use of sound, moving images and special effects all combined to create a more effective approach for the trailer. This can lead to the audience knowing what the film itself has to offer and can further engage the target audience with the film with the use of creative and attractive advertisements.