Introduction

For my Media studies A2 coursework, I have been given a task to create a promotional package for a new horror film. This will include the following; to create a teaser trailer, poster and a front cover for a magazine for the film of my choice which will be based on the genre of Horror. Parts of this project will be carried out as group work but the majority will be independent working. The independent work will mostly be the research and analysis side of the task to help me develop my knowledge on key conventions so that I can work more enthusiastically on my trailer to be able to create a better finished product. Here, I will be researching horror codes and conventions aswel as analysing different horror movie trailers. For all this to be done would create a successful promotional package.

Overall, this task will help me to understand more of the media products and platforms that I will go on to produce to help me further reach my full prospective and to reinforce my creative and production skills. After this point I will begin to be more creative and come up with ideas and then start to plan my trailer fully. For several reason I have decided to select the genre of horror which are that I find horror films intriguing to watch and that many film institutions use a reasonable amount of money to create these films and promotional campaigns for the upcoming films. An example of this would be that Paranormal Activity took $15,000 to actually produce and release the film but then over time it became global where it had made a staggering $196,681,656 worldwide. This fact itself motivates me further to create a simplistic horror promotional package for a new horror film where it must be effective with enough common codes and conventions used to reach out to my target audience. In my opinion, I believe I am capable of carrying out both primary and secondary research to successfully meet the target audiences requirements on a effective horror promotional package overall. Along with my knowledge from AS Media, I still have the knowledge on the hypodermic needle theory and other common topics covered I can create this promotional package successfully to satisfy the target audience further.